Google or Yandex. Maps – which is more effective for business promotion?

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It’s no secret that online maps are a modern and effective way to promote business. They help to improve reputation, bring business to the TOP of search results, attract customers, increase sales and increase profits.

But these cards are so many that it becomes unclear – on which to spend more time and resources and what not worth your attention. We have collected basic information about the two most famous platforms - Google and Yandex. Maps to compare which one will bring the business more customers.

Who benefits from attending the maps?
It is profitable to move with the help of cards to a business that attracts customers in a specific geographical area. For example, within a city or area. That is, the location of the company is important for consumers. They take it into account when making a decision “who buy a product or shopify website design  where to use the service.”
According to the results Research Yandex, most often users search on maps hotels, cafes, restaurants, pharmacies, beauty salons and car service companies (car services, gas stations, auto parts stores).
Requests by category, data of Yandex

Requests by category, data of Yandex

For online business (for example, online stores or distance courses), the cards will be less effective. But if the company has a physical address, presence on the platforms is mandatory. After all, customers can come to your office, and for this you need to know where it is located and how to get to it.
Interesting fact: of the entire audience that uses search engines, 44% choose organizations based on the online card rating.
That is, almost half of customers decide “where to buy” on online maps and sites-reps. Therefore, it is very important for business to be present on them - the success of sales depends on it.

What are Yandex or Google more?



To properly build a business promotion strategy, you need to know the statistics of search engines. It is their audience. These data will help you understand where it is more profitable to move, which site will bring more customers and profits.
Research showed that in December 2020, Russians used Yandex (2.71 billion visits) more often. Google is on the second line with 1.39 billion visits.

The most popular sites in Russia according to SEMRUSH

The most popular sites in Russia according to SEMRUSH

The sex is as follows:

    Yandex : the female audience predominates (51.9%);
    Google: the most popular in men (57.4%).


The share of the Russian audience on the Internet by electronic devices, age and gender according to SEMRUSH

The share of the Russian audience on the Internet by electronic devices, age and gender according to SEMRUSH

If we talk about maps, users often choose the service from Yandex (50%). The system of Google 10% of the population prefers. The rest use other platforms (e.g. 2GIS).
Survey using online cards