Create products that reduce the carbon footprint of consumers.
To meet the needs of consumers It is thought that people will buy environmentally friendly products, which will enhance the organization's goodwill image and help attract more market share. Nothing happened as expected. An important reason why green marketing did not flourish in the early days was green washing (Green Washing), which means that businesses Show consumers that they are environmentally friendly. But the truth is that they do nothing. Companies just add environmental claims to existing products to increase sales.Phase Two : Green marketing enters the second phase. It is an era that is popularly called “Green Marketing” with a focus on clean technology It involves designing new products that are not harmful to the natural enviro BSB Directory nment, and forms of green marketing are becoming more evident in this era. Third phase: At the beginning of the mid-s, people became more aware of protecting and conserving the natural environment. People are becoming more aware of environmental issues. This strategy in this era is called “Sustainable Green Marketing” As more consumers demand products and services that do not harm the natural environment, organizations must change their sales behavior.
https://lh7-us.googleusercontent.com/9k-M4ehD04qRWcq5n_uO2OTUYF_p2HGluOSsXo_IIBZo3wZ4-7T4xKaSsRK6JoWyPCXORBvy2m6GzGvl8EvG6foSN2m8nn1MoM6WRwSy3y1UA6u5qBITBE2HGCU_N6FW4hb0cz-eYXABUlK1
In the present era Green marketing is the process used by businesses to promote environmentally friendly products or services, such as sustainable packaging design.or implement environmentally friendly business procedures during the distribution process. which is an important method of green marketing today, environmentally friendly marketing They are often operated by companies committed to sustainability. and show social responsibility Many organizations are trying to implement sustainable business practices. Because they realized they could make their products more attractive to environmentally conscious consumers while reducing costs on packaging, shipping, energy, and more.
頁:
[1]